This is almost an employer branding campaign ‘avant la lettre‘. In 1993, when IUM took over The Press and Perexma, the creative services of both felt uncomfortable and feared to be swallowed up by the marketing boys. Mediaxis asked if corporate communication could help the creative services to feel at ease.
The two elements that were the key to success are the ‘editors in chief’ of the different magazines and the owned media of Mediaxis. Each magazine showed double spread and simple page ads of their own editor. They guarantee the editorial freedom and the backbone for the creative.
employer branding campaign, double spreads, single pages