Deslee Textiles, later DesleeClama and now Bekaert Deslee, has succeeded in making its mark in the bedding textile industry. Craftsmanship, creativity, state-of-the-art technologies, on going technological advantage, perfection in terms of quality, design, and texture in all the fabrics have been handed down from generation to generation.
A new generation steps forward, a production unit is launched in the USA, ISO 9001 is achieved, its 75th year is celebrated and a new headquarters starts. The new strategy is launched with new logo and underlined with a new base line.
branding, logo, baseline, house style, brochures, trade fair communication, corporate campaign USA