In 2002 Clear Channel Belgium had a product portfolio that wasn’t homogeneous. The objective was to raise the different products to the same quality standard as More O’Ferrall. Communication should guide customers trough the whole process. Year after year, extremely qualitative annuals translate the improvements in the portfolio. Adshel 2m2 – 8m2 and the creative use of posters in public places transformed the perception on outdoor media. Besides the annuals, twice a year, creative b-to-b direct mails focused on promotional items but underlining the poster efficiencies.
annuals, print mailings, b-to-b ad’s, direct mail, promotional items, greeting cards