B / S / H /

B/S/H/ Home Appliances Belgium grows from a vertical structured company – red – to a horizontal structure company – blue. Purpose, values and culture of the upcoming B/S/H/ are defined by 60 employees during their eleven workshops and the managers workshops before. During the OUR FUTURE IS BLUE kick-off day, this evolution is presented to the 300 colleagues. An internal event app is launched. A ‘red’ graffiti turns into a ‘blue’ one during the kick off and reminds the change since in the HQ’s. Such as the ‘I Participate’-Blue Wall with their 300 engagement signatures. Here’s the Kick Off day video : https://vimeo.com/170615269


Event concept, event architecture, workshop videos, company app