Fast as a start-up
Branding 1, four years ago. Now, in full ascend, branding 2 http://uk.deliveroo.puzzlelondon.co.uk/blog/news-and-policy/say-hello-new-roo/ Deliveroo is now in 12 countries and over 100 cities. More than 16,000 restaurant partners and 20,000 riders have joined as well. Some things are still as true… Read more
I can’t help.
Watch the lion. What is he doing? Remember Disney’s The Beauty and the Tramp, with that line of spaghetti. That is what I see here. The lion slurping one little spaghetti coming from his crown. In other colors (dark green… Read more
Wo Man, a worldwide recruitment firm one should travel with.
“What you prone with being eccentric, is the mind set I am looking for”, said Chris Arys in the spring of 2014. Having worked for years in association with different search firms, and knowing the search profession through and through,… Read more
FleetWorks. New company. New logo, website, corporate branding and identity.
March 2014. Fleetowners, fleetmanagers, leasing and transport companyies discover a brand new service provider. Frank Matthijs and Peter Vrancken, together they have 40 years of business experience in fleetmanagement and services. Today they became entrepreneurs and started FleetWorks bvba. Everywhere,… Read more
This is a mille-feuille.
Change the angle of view. Traditionally, a mille-feuille is made up of three layers of puff pastry, and two layers of crème pâtissière http://en.wikipedia.org/wiki/Mille-feuille. What happens if the layers are made from leaves instead of pastry? Autumn, or fall, stands… Read more
Some people say we’re crazy, but we’re crazy in a good way.
Mad about you Bruichladdich, progressive hebridean distillers since 1881, was one of the more than thousand whisky distilleries in Scotland, was. Today, Bruichladdich is the disruptive, out-of-the-box thinking, irreverent, usp and all other marketing descriptions distillery since Mark Renier (here… Read more
This is you. But you still don’t know.
Tell us why? Every day we look at corporate brands. Then we look at their corporate communication. Guess what? Most brands have leadership and authenticity, are interesting and juicy. Not their branding and even less their websites. Because nobody told… Read more
Employer brand, are they? No, they aren’t.
Ask around and find out the difference between real and fake employer brands. The question is : should a company that runs a job offer ad, online or off line, respond to those candidates who will not get the job?… Read more
Het wondere glas bier, versus wijn.
Eens in het glas, beleeft elk bier nog spannende tijden voor het in onze kelen verdwijnt. In amper enkele seconden ondergaat het twee tests: – hoe lang houdt de schuimkraag? – welke kleur heeft deze schuimkraag? Een cursus bier tappen.… Read more
If your corporate communication isn’t as unique as your corporate brand, this could make your summer.
Every day we look at what corporate brands have as uniqueness. Then we look at their corporate communication. Guess what? Most of the time their brand is much more interesting and juicy than their branding (and their websites). So, let’s… Read more